About us

About ALVARADO


"When fashion meets service"

ALVARADO by RF is a sustainable fashion brand that was born in 2019 in Barcelona under the name of our founder and creative director. During the following years and until today, ALVARADO continued to expand, starting with the sale of cloth bags and masks until shipping internationally in 2022, thus opening up to new horizons.

ALVARADO offers our customers exceptional style and a wide variety of clothing, with no plans to stop in the near future. Our vision is futuristic, fashion-focused and dynamic, so our products are a reflection of those ideals. We invite you to browse our website, so you can find everything you are looking for.

Our commitment to sustainable fashion makes it one of the pillars of the brand, therefore, we do not generate stock of our collections and we try to use eco-friendly materials as much as possible.

Creative direction by Roy Fajardo (Founder of ALVARADO)

Roy began cutting and sewing at the age of 16 at an academy in Barcelona, ​​“Miomo” where classes are taught with the Martí system method, a haute couture method. At the age of 17, he began self-taught the art of “Moulage” with the system taught at ESMOD PARIS and presented his first prêt-a-porter and haute couture collection made up of 35 day and night designs with noble materials and techniques. artisanal. Currently, Roy is in the training process to develop his creativity at Idep Barcelona, ​​a study center associated with the Abat Oliva CEU University.